Marketing
Manager.

Web3 Growth & KOL Management.
Strategy, acquisition and performance.

I'm Oliver Andrade. I connect marketing, KOLs, user acquisition and community to grow Web3 projects. From strategy to campaigns, from digital channels to live events.

I CONNECT BRANDS.
I ENGAGE AUDIENCES.
I DRIVE GROWTH.

EXPLORE MY EXPERIENCE ↗
01 / OLIVER ANDRADE
Oliver Andrade, Marketing Managermake it happen.
BRAZIL → GLOBAL MARKETS
STRATEGY. RELATIONSHIPS. EXECUTION.

Growth starts when the right connections have a clear direction.
I connect strategy with execution.

I'm a Marketing Manager focused on Web3, growth and KOL management. I bring together user acquisition, performance campaigns, community, events and partnerships.

I have over five years of experience in Web3, working with FLOKI, PinkSale and Tiny Worlds, and founding CriptoBR. I connect brands, creators, users and partners to turn positioning into marketing and growth initiatives.

5+YEARS IN WEB3
20+PROJECTS
4FEATURED EXPERIENCES
My experience on LinkedIn ↗

02 / PROFESSIONAL EXPERIENCE

Marketing in action.
Meaningful connections.

Campaigns, launches, communities and live events. Four experiences that have shaped my work in Web3 marketing.

1 / 5
01 / EXPERIENCEPROJECT WEBSITE ↗

FLOKI

3 years

Marketing, campaigns & community

Campaigns, content and engagement connecting marketing, product, partners and community across a global ecosystem.

View FLOKI's post on XBlockchainSP Festival · @FLOKI
My work and contributions

Responsibilities

  • Day-to-day management of global Telegram and Discord communities
  • Developing engagement strategies for holders and new users
  • Coordinating with marketing, product and partnership teams
  • Planning and executing themed campaigns
  • Creating educational content about the product and tokenomics
  • Monitoring community sentiment and preparing internal reports
  • Onboarding and training moderators
  • Managing crises, addressing FUD and resolving conflicts

Contributions

  • Consistent growth in engagement and participation
  • A more structured, informed and aligned community
  • A significant reduction in spam, scams and noise
1 / 10
02 / EXPERIENCEPROJECT WEBSITE ↗

PinkSale

4 years

LATAM growth, launches & partnerships

Project relationships, launch support and a presence in Latin America, connecting the brand with users and partnership opportunities.

View PinkSale's post on X@pinkecosystem profile
My work and contributions

Responsibilities

  • Managing global and LATAM communities
  • Supporting projects before, during and after presales
  • Educating users on how to participate in launches
  • Facilitating communication between projects and users
  • Creating guides, FAQs and educational resources
  • Providing market feedback to the Business Development team

Contributions

  • Improved user experience and onboarding
  • Fewer repetitive support tickets
  • A stronger PinkSale presence in Latin America
1 / 5
03 / EXPERIENCEPROJECT WEBSITE ↗

Tiny Worlds

3 years

Content, events & engagement

Narrative, content and events to attract and engage players, connecting the community with the product experience.

View Tiny World's post on X@tinyworldgamefi profile
My work and contributions

Responsibilities

  • Building the community from the earliest stages
  • Defining the brand voice and project narrative
  • Creating content about gameplay, NFTs and the in-game economy
  • Organizing community events, including AMAs, contests and giveaways
  • Maintaining a direct feedback loop between the community and development team
  • Providing support during NFT launches and major updates

Contributions

  • A highly engaged community
  • Strong organic growth
  • High user retention throughout development cycles
1 / 2
04 / EXPERIENCEPROJECT WEBSITE ↗

CriptoBR

Since 2022

Founder · Marketing & Web3 expansion

Strategy, KOLs, campaigns and community to connect Web3 projects with audiences in Brazil and Latin America.

My work and contributions

Responsibilities

  • Defining positioning and market-entry strategies for Brazil and LATAM
  • Planning marketing and user acquisition campaigns
  • Building relationships with KOLs, creators, partners and ecosystems
  • Building communities and creating content tailored to local markets
  • Representing the brand at events and in-person activations
  • Integrating agents, APIs and automation into marketing operations

Contributions

  • Building an operation that connects media, community, growth and distribution
  • Connecting international projects with audiences in Brazil and Latin America
  • Participating in events and building relationships across the Web3 ecosystem

03 / IN THE MEDIA

My journey.
Other perspectives.

Coverage of my work and my role in the Web3 ecosystem.

Articles originally published in Portuguese.

04 / HOW I WORK

Strategy to attract.
Execution to grow.

[01]

Marketing & strategy

  • Brand positioning and narrative
  • Go-to-market strategy and campaign planning
  • Connecting product, marketing and growth
  • Content strategy and a multichannel presence
[02]

KOLs & influence

  • KOL sourcing and relationship management
  • Briefs, activations and deliverable coordination
  • Creator and influencer campaigns
  • Message alignment and performance tracking
[03]

Acquisition & performance

  • User acquisition strategies
  • Performance campaigns
  • Conversion funnels and onboarding
  • Campaign analysis and optimization
[04]

Community & retention

  • Telegram, Discord and social media management
  • Engagement and organic growth
  • Community sentiment and crisis management
  • User feedback and product alignment
[05]

Events & partnerships

  • AMAs, events and in-person activations
  • Relationships with Web3 projects and ecosystems
  • Strategic partnerships and co-marketing
  • Brand representation and audience engagement
[06]

Insights & execution

  • Market and trend analysis
  • Metrics and sentiment monitoring
  • Process and reporting automation
  • Turning data into actionable next steps
01

Market Understanding

A strong understanding of crypto market cycles and their impact on community sentiment.

02

Clear Communication

The ability to explain technical concepts in clear, accessible language.

03

Strategic Execution

Strategic thinking combined with hands-on execution.

04

Tier-1 Experience

A track record with major Web3 projects and established networks.

05 / AGENTS, AUTOMATION & INFRASTRUCTURE

A marketer's perspective.
A builder's mindset.

I also work with agent harnesses: environments that connect models, context, tools and execution. I use AI to support research, content, campaign analysis and marketing operations.

[01] / AGENT HARNESSES

From context
to execution.

Experience with Codex, Claude Code, Hermes Agent and OpenClaw to build agent workflows, organize context and coordinate tasks.

CodexClaude CodeHermes AgentOpenClaw
[02] / INTEGRATIONS

Tools that
work together.

I connect agents and services through MCP, APIs and webhooks, bringing automation, data and tools into workflows for content, research and operations.

MCPAPIsWebhooksn8nSupabase
[03] / INFRASTRUCTURE

Ideas that
go live.

VPS setup, deployment and automation operations, from the working environment to the integrations that keep processes running.

VPSDeployMonitoringAutomation
06 / EVERYDAY TOOLS

Marketing & operations

Telegram / Discord / X / Notion / Trello / ClickUp

Content & creation

Canva / CapCut / Codex / Claude Code

Data & markets

Dune Analytics / DexTools / CoinGecko / CoinMarketCap

How can I contribute to your project? +

Through marketing planning, KOL management, user acquisition, performance campaigns and community growth. I also work with events, partnerships and automation to connect strategy with operations.

Want to discuss an opportunity? +

Let's talk about marketing, KOLs, user acquisition, performance, events, partnerships or AI agent workflows. Email me at oliver@criptobr.net or connect with me on LinkedIn.

LET'S BUILD SOMETHING THAT MATTERS.

LET'S BUILD THE NEXT MOVEMENT ↗

LET'S TALK ↗
OLIVER@CRIPTOBR.NET ↗
ABOUT METELEGRAMLINKEDIN

Event highlight

HIGHLIGHTS FROM MY JOURNEY